Does anyone know the name of th actor who played the "fig" in the Fig Newton commercials in the 1970's?

The commercials had that great jingle, ooey gooey rich and chewy.....

Does anyone know the name of th actor who played the "fig" in the Fig Newton commercials in the 1970's?
In the 1970s, Nabisco ran a tremendously popular advertising campaign for the Fig Newton. The commercials featured actor James (Jimmy) Harder dressed like a fig
Reply:Jimmy Harder. Interesting fact is that the outfit was actually not made from fig newtons. It was just a costume.